If you think about it, the question and answer period of any corporate event is critical in the context of your audience’s experience: It’s a time for attendees to seek clarification and the last chance for you to positively impact your attendees. While there are many ways to engage an audience in Q&A, not all are created equal when it comes to effectiveness and efficiency. If you’re not using text messaging at your corporate events, you could be missing out on opportunities to maximize audience engagement.
Here are our top 7 reasons why text messaging engages your audience better than any other method you might be using now:
1. Texting Takes Advantage of the Shift in Communication Styles
In recent years, there’s been a shift in communication styles: More people are likely to use text than any other form of communication, especially young adults. Knowing that so many people prefer to text, it makes sense to try incorporating it into your next event.
2. Answer More Questions in a Shorter Amount of Time
Passing around a microphone and asking your audience to raise their hands to speak are two extremely common ways to ask questions at events…That also tend to eat up the most Q&A time. Texting allows for quick, to-the-point information to be exchanged. This means more opportunity for you to answer important questions.
3. Opportunity to Pre-select Questions
You have the ability to moderate text questions at your event. Is there an important point or takeaway you’d like to emphasize with your attendees? Simply choose the best text message questions to accomplish your goals.
4. Texting Reaches the Vast Majority
Many companies use social media outlets to take questions during events. Instead of hoping that the majority of your audience has a twitter account and knows how to use it, rely on the fact that over 91% of adults in the US own a cell phone with texting capabilities.
5. Receive Text Input from All Attendees
Not everyone feels comfortable speaking out at large corporate events, and that’s okay! Text allows an alternate mode of questioning for those who are more apt to utilize written communication.
6. Text Questions can be Submitted Anonymously and Moderated, Presenting the Best Ones for Speaker Responses
There are many important questions that go unasked because someone might not feel at ease attaching their name or face to the issue at hand. Texting anonymously is the perfect way to get these types of important questions asked at your event.
7. Promote Audience Participation
While most other forms of Q&A engage only the person asking the question, texting provides an opportunity for the majority of your audience to interact with you. Event attendees who actively participate retain more information and will be more likely to correlate your event with a positive experience. Allowing everyone to text in a question shifts an attendee’s perspective from passive to active.
Don’t let outdated or inadequate methods of Q&A detract from your next event.
Consider utilizing text messaging software for a more effective, efficient and successful Q&A session.
For more information about Mosio for Events pricing and plans, visit: http://www.mosio.com/