Study coordinators use several research recruitment strategies to attract and retain participants for clinical studies. Finding the right participants is often a time-intensive process, but it is critical to the success of any study.
Strategies range from traditional methods, such as flyers and advertisements, to modern technological approaches like text messaging, which has emerged as a game-changer in the field.
Text messaging is by far the best research recruitment strategy for coordinators struggling to efficiently reach and engage participants. Unlike phone calls or emails, text messages are quick, direct, and highly effective, boasting a 90% open rate within three minutes of delivery. This immediacy makes text messaging the ideal tool for communicating with busy participants who are often overwhelmed by other communication channels.
The recruitment of research participants often faces challenges such as high dropout rates, lack of engagement, and difficulty in maintaining compliance. These issues can delay studies, inflate costs, and compromise the integrity of the research. Effective recruitment strategies, particularly those leveraging technology, can mitigate these challenges and ensure a smoother research process.
Having a robust recruitment strategy in place is critical in the build-up to a new study. This is particularly important at a time when technology is reshaping how we interact and communicate. With the rise of mobile devices, participants expect convenience and immediacy, and text messaging delivers on both fronts.
As a clinical research coordinator, are you:
- Struggling to keep participants engaged throughout the study?
- Spending too much time on manual follow-ups and reminders?
- Losing participants due to lack of effective communication?
At Mosio, we understand these challenges and provide solutions that streamline recruitment and engagement through automated text messaging. Our platform is designed to help coordinators reach participants more effectively while saving time and resources.
We see technology as a catalyst for better communication and engagement in clinical research. An effective technology stack can transform the recruitment process, ensuring higher retention rates and better compliance.
5 Ways Text Messaging Supports The Recruitment Of Research Participants
1 – Immediate & Direct Communication
Text messages are read almost instantly, ensuring participants receive critical information promptly. Whether it’s a reminder for an appointment or a survey link, text messaging ensures timely delivery and response.
2 – High Engagement Rates
Unlike emails that often end up in spam folders, text messages have unparalleled engagement rates. This makes them an effective tool for sending reminders, updates, and follow-ups.
3 – Automation Saves Time
With Mosio’s platform, coordinators can automate messages, reminders, and surveys. This reduces the manual workload and ensures participants stay on track without constant intervention from staff.
4 – Customizable & Personalized
Mosio’s text lines allow for customization, enabling coordinators to tailor messages to individual participants. Personalization fosters a sense of connection and increases the likelihood of engagement.
5 – Cost-Effective
Text messaging is more affordable than traditional methods like phone calls or printed materials. It also eliminates the need for repetitive tasks, freeing up valuable staff time.
How Mosio Supports Research Recruitment
Mosio is the best text messaging software for researchers. It offers a suite of features to improve adherence, engagement, and data collection. Over 150 million reminders, alerts, and surveys have been sent using Mosio, proving its effectiveness in research settings.
Here’s what you need to know in a nutshell:
- Mosio automates messaging for scheduling reminders and updates.
- Interactive TextChat offers real-time two-way texting with participants.
- Personalized messages enhance participant engagement with tailored content.
- Surveys and data collection via SMS boost response rates.
- Reminders and alerts keep participants on schedule with study tasks.
The 4 Biggest Benefits Of Using Mosio For Recruitment
For study coordinators, there are four key reasons to use Mosio for recruitment:
- Reduce dropouts
- Save time and resources
- Improve quality
- Enhance participant experience
Let’s break down these four benefits:
- You can reduce dropouts by maintaining consistent communication through participants’ preferred channels.
- Automation eliminates repetitive tasks and reduces the need for manual follow-ups. This allows you to save significant time and resources.
- Text messaging ensures timely responses and accurate data collection, which gives researchers real-time visibility into participant activity.
- Mosio’s user-friendly interface and personalized communication make the study experience more enjoyable for participants – and this encourages continued engagement.
Here’s Where Traditional Recruiting Methods Fall Short
Traditional recruitment methods are showing their age. Phone calls have become less effective as fewer people answer unknown numbers, thanks to the annoyance of robocalls.
Emails often get lost in spam folders or ignored, lacking the urgency needed for timely participant engagement. Physical flyers and brochures are not only expensive but also fail to capture attention in an era where digital alternatives have taken over.
What Results Have We Seen?
Research organizations using Mosio have reported significant improvements in engagement and compliance. Using automated text messaging, they’ve achieved:
- Higher retention rates
- Faster data collection
- Reduced workloads
Participants stay engaged throughout the study and surveys are completed promptly. Coordinators spend less time on manual tasks, so they can focus on study outcomes.
Testing Text Messaging For Research Recruitment
You need to adopt text messaging for research recruitment now. With Mosio, you can streamline communication, boost engagement, and enhance study outcomes. The platform automates and personalizes participant interactions. It’ll make your study run like clockwork.
Don’t stay stuck in the past. Use Mosio to advance your research recruitment strategies.
